Stålmekan AB is a small company within the construction business. They are expanding and want to modernize and go digital. Today the company has an outdated graphical profile and website.
I am helping them to built a brand new profile and interactive platform through consumer research, graphic design, interaction design, photography and web design. Represented here is their new logo design made by me. The color scheme is chosen to represent stability and competence. The icon has the resemblance of the yellow plastic cones placed on the fore-edge of the metal braces that is the companies main product.
More info and pictures will be published as soon as the project is complete.